Eureka! Innovation lab ®

Identify and assess innovation opportunities.


• Identify the best combination of attributes for your new product or service
• Maximize your profits, assign the right price
• Assess the impact of consumer needs, uses and attitudes
• Understand threats and opportunuties
• Cool Hunting, Conjoint, Geomarketing, Ethnographies, Business Modeling


…all this to guarantee the success of your new product in the market!