Product and Service Innovation
We transform your ideas into effective solutions through a comprehensive process that combines in-depth analysis and proven methodologies to identify and validate real growth opportunities in your products and services.
We turn your ideas into high-impact solutions through a thorough process that merges in-depth analysis with effective methodologies, uncovering and validating genuine growth opportunities for your products and services.
360° Innovation Framework:
- Market Leadership: Enhance your competitive position by creating innovative products that set you apart from the competition and establish you as a leader in your industry
- Financial Optimization: Maximize your return on investment by testing your ideas before making significant investments, optimizing resources, and reducing development costs
- Strategic Expansion: Foster sustainable business growth by diversifying your revenue streams and moving into new market segments
- Intelligent Risk Management: Reduce risks through a systematic approach that assesses and validates the commercial viability of your innovations before launch
Success Story:
Packaging Transformation: Enhancing Market LeadershipA well-known appliance company aimed to refresh its point-of-sale image by redesigning its packaging. The objective was to communicate its brand value more effectively and stand out in a highly competitive market.
Working closely with the client's marketing team, Acertiva used an iterative design and evaluation process. By leveraging advanced technologies such as eye tracking, in addition to ethnographic studies and quantitative analysis, we pinpointed the most effective packaging proposal.
This initiative has enabled the company to sustain its dominant position at the point of sale, effectively differentiating itself in a highly competitive environment.