Methodologies
Methodologies
We combine qualitative and quantitative methodologies to transform information into valuable insights, exploring consumer motivations and providing accurate data that enable brands to make strategic decisions with confidence.
Qualitative research
Our qualitative methodologies enable us to explore the motivations, perceptions, and experiences that influence your consumers' decisions:
In-Person and Virtual Ethnography: Immersive observation of consumers' natural behavior in everyday and digital environments reveals cultural and behavioral insights
In-depth interviews:Group dynamics facilitated by experts that foster enriching discussions about products, services, and brands
Digital Content Analysis: Monitoring and strategically analyzing social media and media conversations to comprehend brand perception and trends
Innovative Methodologies: Implement techniques such as dyads, triads, and concept evaluation to gather unique and specific perspectives
Quantitative research
Our quantitative methodologies provide accurate and measurable data for making strategic decisions:
- Advanced Market Research:
- Conjoint analysis to optimize product features
- Brand equity measurement
- Price elasticity research
- Market segmentation studies
- Product and Experience Reviews:
- Sensory and product evaluations
- Mystery shopper assessments to evaluate service
- Customer satisfaction evaluations
- Packaging analysis
- Behavioral Studies:
- Research on usage and habits
- Geomarketing analysis
- Advertising recall measurement
- Positioning studies