Geomarketing
Strategic location is key to business success, whether for stores, distribution centers, or industries. We use geospatial technology and predictive analytics to turn data into effective decisions that drive positive results.
In the business world, strategic location is a vital factor that can influence the success or failure of your operations every square foot counts, whether it's a retail site, distribution center, or industrial complex.
We blend geospatial technology with predictive analytics to turn data into successful decisions:
- Location Optimization: Identify the best locations for expansion based on traffic data, demographics, and market potential
- Territorial Feasibility Analysis: Assess the likelihood of success in new regions using advanced predictive models
- Operational Efficiency: Reduce logistics costs while maximizing market coverage
- Competitive Advantage: Anticipate market opportunities ahead of the competition
Success Story:
Smart Growth: Steering the Expansion of Financial ServicesA prominent savings and loan cooperative aimed to broaden its presence nationwide. The main challenge was identifying the most promising locations for new branches, minimizing risks, and maximizing the potential for success at each site.
We created a comprehensive, multi-phase study:
- Qualitative Research:
- Conducted in-depth interviews with potential users
- Assessed specific financial needs by location
- Identified barriers and motivators for service adoption
- Quantitative Analysis:
- Conducted a comprehensive evaluation of census and socioeconomic data
- Mapped financial services penetration by region
- Analyzed market potential in each target city
- Identified cities with the highest growth potential
- Ranked locations strategically based on key viability indicators
- Opened branches successfully in recommended locations
- Optimized investment in infrastructure
- Effectively penetrated new markets