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Acertiva ®

Acertiva was founded in 2002 with the mission of being the most trusted market research company in the industry. Acertiva accompanies its customers at every step of the research process ensuring thorough and reliable results upon which the best decisions can be made.


Acertiva is a certified enterprise under the ISO 9001:2008 norm and a proud member of ESOMAR (European Society for Marketing and Opinion Research), and AMA (American Marketing Association).


Our values:

  • Quality commitment: We strive for continuous improvement in everything we do.
  • Open and clear communication: We foster professional and lasting relationships through open and clear communication.
  • Learning agility:We embrace change and we incorporate in an agile and timely way the learning gained at each professional experience.
  • Tailored innovation: We offer highly customized solutions to meet our clients’ particular needs.

Answers

  • Woow! Satisfaction Optimizer ®

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  • Eureka! Innovation Lab ®

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  • MarkeThink ®

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  • #TattooBranding ®

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  • Bee Outsourcing ®

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  • Geo Insights ®

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Experience

Web

Education

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Video

Healthcare

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Video

Consumer Goods

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Educación

Education

We support quality, efficiency, and coverage improvements in the products and services addressed to the education sector.

  1. Identify new opportunities
  2. Understand the perception in the marketplace
  3. Implement successful innovations
  4. Develop and strengthen your brand

Types of audiences we have worked with:

  1. Publishing and media companies
  2. Content suppliers
  3. Education services vendors
  4. Universities and continuous education institutes
  5. Government and non-government organizations
  6. Professional associations
  7. Students and alumni

Clients: Instituto Nacional de la Juventud, UNITEC, UVM, Pearson Longman, Kumon, Scouts de México, UNIDEP


UNITEC – Alumni satisfaction and their experience in the labor market

“The willingness to make changes and improvements is what we liked the most about Acertiva's Experience”

Naim Ocampo
Market Research Coordinator

Farmaceutico

Healthcare

We contribute with experience, methodological innovation and reliable information to the improvement of the products and services delivered by the healthcare sector.

  1. Assess the impact of your branding and commercial initiative
  2. Identify the potential of new markets
  3. Launch successful new products
  4. Develop and implement market access and pricing strategies
  5. Position your brand correctly

Types of audiences we have worked with:

  1. Patients
  2. Physicians
  3. Pharmacy clerks and channel distribution managers
  4. Regulatory agencies
  5. Users of specialized medical equipment
  6. Decision makers and purchase managers
  7. Sales representatives
  8. Opinion leaders
  9. Pharmaco-surveillance committees

Clients: Baxter, Siemens Healthcare, , Centrum, Cegedim, WorldOne, Untiedt Research (Germany), Resulta (Brazil), ISIS (Switzerland)

Siemens Diagnostics – Institutional client satisfaction tracking


“We have carried out many market research projects with Acertiva. Their results have provided us with an in-depth understanding of our clients’ thoughts and helped us to establish specific action plans to efficiently satisfy their needs”


Veronica Medina
Quality Systems Coordinator
Siemens Medical Diagnostics
Restaurantes

Restaurants

We help our clients with strategies to innovate, to make a difference and to increase their profitability through:

  1. A better market segmentation
  2. A deeper understanding of the marketplace
  3. A continuous monitoring of their points of sale
  4. An evaluation of menus, ingredients, vendors and services
  5. Better communication strategies to improve the positioning of a brand

Audiences we have worked with:

  1. Patrons
  2. Restaurant and franchise operators
  3. Product and service vendors

Clients: Italiannis, Italiannis Pizza, Dairy Queen, Santa Clara, Papa Johns, Operadora Kensur, The Italian Coffee Company, Vinco (Mexico)

Dairy Queen – Brand growth opportunities


“They are extremely professional, punctual and deep in their analysis. They delivered an exceptional final product”

Justin Holtkamp
Director of International Marketing
American Dairy Queen Corporation


Bienes de Consumo

Consumer goods

We help our clients to improve the positioning and growth of their brands by:

  1. Identifying the winning combination of product, package, distribution and price
  2. Developing strategies for product launch, re-launch and brand extension
  3. Monitoring and understanding changes in consumer behavior
  4. Detecting opportunities to improve the position of their brands.

Categories in which we have experience:

  1. Fast moving consumer goods (FMCG)
  2. Electro-domestics
  3. Technology
  4. Clothing
  5. Home and living

Some of our clients: Lucta, Lamosa, Marke, Nielsen (LATAM), Vinco (Mexico), Expert Research (Brazil), Foresight Research (USA), Boston Analytics (USA), Presence (France), M1nd-Set (Switzerland), Salvetti & Llombart (Spain), Edelman, Colcci, TransCanada

Innovation for the yoghurt industry


"Acertiva offered us a solution to our needs and a personalized service"


Chaim Torres
Executive of Dairy Drinks.
Impacto Social

Social impact

We are committed with governmental and non-governmental organizations that seek to create a better world. Our firm has worked with different audiences treating a variety of topics related to environmental protection, economic growth, culture and education. We collaborate with our clients to:

  1. Identify and assess high-impact actions
  2. Optimize resource allocation
  3. Implement new social development programs

Some of our customers: ProMujer, Asociación Mexicana de Distribuidores de Automotores, Instituto Nacional de Ecología, Compartamos Banco, AARP


Scouts de Mexico – Stategy to increase their national membership


“Acertiva’s involvement, professionalism, and experience are relevant factors that lead us to trust their findings. They definitely sought to satisfy our needs by providing us a highly personalized service”


Comisionada Nacional para el Crecimiento
Asociación de Scouts de México A. C.

Our clients say:








“The willingness to make changes and improvements is what we liked the most about Acertiva's ® Service.”

Naim Ocampo

Market Research Coordinator

“We have carried out many market research along with Acertiva, which outcomes have provided us with an in-depth understanding of our clients’ thoughts; thus to establish specific action plans to efficiently satisfy their needs”

Veronica Medina

Quality Systems Coordinator / Siemens Medical Diagnostics

They are extremely professional, punctual and deep in their analysis. They delivered an exceptional final product

Justin Holtkamp

Director of International Marketing / American Dairy Queen Corporation

Acertiva offered us a solution to our needs and a highly personalized service

Chaim Torres

Executive of Dairy Drinks.

Acertiva’s involvement, professionalism, and experience are relevant factors that lead us to trust their findings. They definitely sought to satisfy our needs by providing us a highly personalized service

National Commissioner for Growth

Asociación de Scouts de México S. A. de C. V.

Bespoke research

Bespoke research, what makes us different:


Guidance through the entire process

Advice for selecting the best research tools

A highly flexible yet structured service

We ensure kind smiles and impeccable service :-)

Join our team!

People are key to Acertiva’s success and we are constantly looking for the best talent to develop along with our company


People we are looking for

Market research is a very passionate career in which many professional disciplines converge. In Acertiva we are constantly looking for people who are:

  • Curious, who are innovative who question the status quo.
  • Detail oriented, who believe that small details make a big difference
  • Dynamic, who make things happen
  • Committed,who exude passion, lead by the example and are perseverant.

Are you interested in working with us?

  • Please send your CV or résumé with an attached presentation letter to: careers@acertiva.com.
  • Once we have received and checked out your CV, your information will be saved into our database for a year. Please read our privacy policy.
  • There is no need to call us. Our preferred communication method is by email. If there is any job opportunity that matches your profile and your professional interests, a representative of Acertiva will contact you.
  • Best luck in your job search!

Contact

Corporate Headquarters:
Calle Palma #10 oficina 51
Colonia Centro
Delegación Cuauhtémoc
C.P. 06000, México, Mexico City
Tel.: +52 (55) 2789 5390

Contact form

Brazil:
Avenida Engenheiro Luís Carlos Berrini, 1140
7º andar – Brooklin, São Paulo
São Paulo, Brasil CEP 04571-000
Tel.: +55 (11) 3958 8631



Or send us an email to:

RFQs: sales@acertiva.com
Career opportunities:careers@acertiva.com
General information: contact@acertiva.com

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Briefing/RFQ

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briefing! Please send us your RFQ by email to: sales@acertiva.com
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